Value in Marketing: Retrospective and Perspective Stance - Routledge Frontiers in the Development of International Business, Management and Marketing - Marin A. Marinov - Books - Taylor & Francis Ltd - 9781032084626 - June 30, 2021
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Marin A. Marinov
Value in Marketing: Retrospective and Perspective Stance - Routledge Frontiers in the Development of International Business, Management and Marketing 1st edition

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Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

228 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2021
ISBN13 9781032084626
Publishers Taylor & Francis Ltd
Pages 228
Dimensions 228 × 151 × 17 mm   ·   334 g
Language English  
Editor Marinov, Marin A.

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