Philosophy of Marketing: The New Realist Approach - Routledge Frontiers in the Development of International Business, Management and Marketing - Matteo Giannasi - Books - Taylor & Francis Ltd - 9781032072333 - September 28, 2021
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Matteo Giannasi
Philosophy of Marketing: The New Realist Approach - Routledge Frontiers in the Development of International Business, Management and Marketing 1st edition

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How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.

304 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 28, 2021
ISBN13 9781032072333
Publishers Taylor & Francis Ltd
Pages 266
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

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