The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline - Elements in Reinventing Capitalism - McMillan, Charles (Schulich School of Business, York University, Toronto) - Books - Cambridge University Press - 9781009475624 - December 5, 2024
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McMillan, Charles (Schulich School of Business, York University, Toronto)
The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline - Elements in Reinventing Capitalism

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This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.

75 pages, Worked examples or Exercises

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 5, 2024
ISBN13 9781009475624
Publishers Cambridge University Press
Pages 100
Dimensions 161 × 235 × 12 mm   ·   290 g
Language English  

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