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Promotional Feats: The Role of Planned Events in the Marketing Communications Mix Eric J. Soares
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Promotional Feats: The Role of Planned Events in the Marketing Communications Mix
Eric J. Soares
In this volume, Eric Soares offers a lively and comprehensive treatment of promotional feats--publicity efforts that generate positive and extensive media exposure and thereby enhance sales.
240 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 30, 1991 |
| ISBN13 | 9780899305158 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 240 |
| Dimensions | 152 × 229 × 17 mm · 557 g |
| Language | English |
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