Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour - Routledge Studies in Marketing - - Books - Taylor & Francis Inc - 9780815386940 - January 15, 2019
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Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour - Routledge Studies in Marketing 1st edition

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This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

296 pages, 23 Line drawings, black and white; 30 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 15, 2019
ISBN13 9780815386940
Publishers Taylor & Francis Inc
Pages 296
Dimensions 241 × 162 × 26 mm   ·   620 g
Language English  
Editor Karjaluoto, Heikki (Jyvaskyla University)
Editor Shaikh, Aijaz A. (The Inst. of Info. and Comp. Tech., Kazakhstan)

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