Superior Customer Value: Finding and Keeping Customers in the Now Economy - Weinstein, Art (Nova Southeastern University, USA) - Books - Taylor & Francis Inc - 9780815380009 - December 4, 2018
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Weinstein, Art (Nova Southeastern University, USA)
Superior Customer Value: Finding and Keeping Customers in the Now Economy 4th edition

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This title is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It will give students and managers an edge in improving their marketing operations to create superior customer experiences.

214 pages, 16 Line drawings, black and white; 3 Halftones, black and white; 19 Tables, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 4, 2018
ISBN13 9780815380009
Publishers Taylor & Francis Inc
Pages 222
Dimensions 150 × 220 × 20 mm   ·   430 g
Language English  

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