The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market - Jean-Francois Denault - Books - Taylor & Francis Inc - 9780815376903 - June 1, 2018
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Jean-Francois Denault
The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market 1st edition

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The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization.

201 pages, 10 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 1, 2018
ISBN13 9780815376903
Publishers Taylor & Francis Inc
Pages 232
Dimensions 241 × 176 × 19 mm   ·   488 g
Language English  

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