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Handbook of Research Methods in Consumer Psychology 1st edition
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Handbook of Research Methods in Consumer Psychology
In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.
528 pages, 24 Line drawings, black and white; 3 Halftones, black and white; 11 Tables, black and whi
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 29, 2019 |
| ISBN13 | 9780815352938 |
| Publishers | Taylor & Francis Inc |
| Pages | 528 |
| Dimensions | 150 × 220 × 20 mm · 453 g |
| Language | English |
| Editor | Herr, Paul M. (Virginia Tech, USA) |
| Editor | Kardes, Frank (University of Cincinnati, USA) |
| Editor | Schwarz, Norbert (University of Southern California, USA) |
