Craft Obsession: The Social Rhetorics of Beer - Jeff Rice - Books - Southern Illinois University Press - 9780809335282 - November 9, 2016
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Jeff Rice
Craft Obsession: The Social Rhetorics of Beer

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Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

277 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 9, 2016
ISBN13 9780809335282
Publishers Southern Illinois University Press
Pages 277
Dimensions 154 × 233 × 20 mm   ·   498 g

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