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Buyer / Consumer Information Processing G David Hughes New edition
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G David Hughes
This volume brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 2011 |
| ISBN13 | 9780807896891 |
| Publishers | The University of North Carolina Press |
| Pages | 434 |
| Dimensions | 156 × 235 × 25 mm · 639 g |
| Language | English |
| Editor | Ray, Michael L. |
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