Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection - Boush, David M. (University of Oregon, Eugene, USA) - Books - Taylor & Francis Inc - 9780805860863 - May 14, 2009
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Boush, David M. (University of Oregon, Eugene, USA)
Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection 1st edition

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Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.

264 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 14, 2009
ISBN13 9780805860863
Publishers Taylor & Francis Inc
Pages 258
Dimensions 161 × 238 × 17 mm   ·   480 g
Language English  

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