Sports Marketing and the Psychology of Marketing Communication - - Books - Taylor & Francis Inc - 9780805857900 - February 10, 2004
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Sports Marketing and the Psychology of Marketing Communication 1st edition

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This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.

408 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 10, 2004
ISBN13 9780805857900
Publishers Taylor & Francis Inc
Pages 442
Dimensions 152 × 229 × 24 mm   ·   750 g
Language English  
Editor Kahle, Lynn R.
Editor Riley, Chris

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