Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman - Marketing and Consumer Psychology Series - Krugman, Edward P. (Cahill Gordon & Reindel, LLP, New York, USA) - Books - Taylor & Francis Inc - 9780805857887 - May 28, 2008
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Krugman, Edward P. (Cahill Gordon & Reindel, LLP, New York, USA)
Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman - Marketing and Consumer Psychology Series 1st edition

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Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

354 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 28, 2008
ISBN13 9780805857887
Publishers Taylor & Francis Inc
Pages 354
Dimensions 151 × 237 × 24 mm   ·   626 g
Language English  

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