Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research - Routledge Communication Series - Knobloch-Westerwick, Silvia (The Ohio State University, USA) - Books - Taylor & Francis Inc - 9780805855159 - July 14, 2014
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Knobloch-Westerwick, Silvia (The Ohio State University, USA)
Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research - Routledge Communication Series 1st edition

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Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.

464 pages, 11 black & white tables, 156 black & white halftones

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 14, 2014
ISBN13 9780805855159
Publishers Taylor & Francis Inc
Pages 464
Dimensions 162 × 234 × 30 mm   ·   796 g
Language English  

Mere med samme udgiver

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