The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis - David Miller - Books - SAGE Publications Inc - 9780803977020 - February 12, 1998
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The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis


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This book examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus only on ownership, discourse or audience reception, the authors examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.


256 pages, index, bibliography, tables, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 12, 1998
ISBN13 9780803977020
Publishers SAGE Publications Inc
Pages 256
Dimensions 150 × 220 × 20 mm   ·   560 g

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