The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 - Heritage - Daniel Robinson - Books - University of Toronto Press - 9780802042743 - April 24, 1999
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Daniel Robinson
The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945 - Heritage

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Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties.

272 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 24, 1999
ISBN13 9780802042743
Publishers University of Toronto Press
Pages 272
Dimensions 160 × 235 × 28 mm   ·   542 g

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