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Campaigns and Political Marketing Wayne Steger 1st edition
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Campaigns and Political Marketing
Wayne Steger
Discusses the political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text, a compilation of research, theory, and practical application, guides readers through the complexities of everyday political marketing and campaigning.
226 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 13, 2006 |
| ISBN13 | 9780789032102 |
| Publishers | Taylor & Francis Inc |
| Pages | 218 |
| Dimensions | 154 × 211 × 14 mm · 340 g |
| Language | English |
