Strategic Marketing in Library and Information Science - Linda S Katz - Books - Taylor & Francis Inc - 9780789021434 - September 12, 2003
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Linda S Katz
Strategic Marketing in Library and Information Science 1st edition

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With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.

270 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 12, 2003
ISBN13 9780789021434
Publishers Taylor & Francis Inc
Pages 266
Dimensions 154 × 212 × 15 mm   ·   372 g
Language English  

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