Strategic Marketing in Library and Information Science - Linda S Katz - Books - Taylor & Francis Inc - 9780789021427 - October 1, 2003
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Linda S Katz
Strategic Marketing in Library and Information Science 1st edition

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With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examines the current and quite limited state of marketing by LIS practitioners and institutions.

270 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2003
ISBN13 9780789021427
Publishers Taylor & Francis Inc
Pages 266
Dimensions 150 × 220 × 20 mm   ·   650 g
Language English  

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