Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy - Routledge Studies in International Business and the World Economy - Emmanuel C. Alozie - Books - Taylor & Francis Inc - 9780789001412 - April 6, 2009
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Emmanuel C. Alozie
Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy - Routledge Studies in International Business and the World Economy 1st edition

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Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.

144 pages, 4 black & white illustrations, 4 black & white tables, 4 black & white halftones

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 6, 2009
ISBN13 9780789001412
Publishers Taylor & Francis Inc
Pages 144
Dimensions 152 × 229 × 13 mm   ·   430 g
Language English  

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