The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results - Bernard Ross - Books - John Wiley & Sons Inc - 9780787994044 - December 30, 2008
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Bernard Ross
The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

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How to apply the latest developments in psychology and neurology for better fundraising and influencing skills Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences.

320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 30, 2008
ISBN13 9780787994044
Publishers John Wiley & Sons Inc
Pages 320
Dimensions 159 × 229 × 29 mm   ·   540 g

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