Walt's Utopia: Disneyland and American Mythmaking - Priscilla Hobbs - Books - McFarland & Co Inc - 9780786498369 - July 2, 2015
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Walt's Utopia: Disneyland and American Mythmaking


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Disneyland was envisioned as a utopian resort where families could play together and escape the tension of the “real world”. This book takes a fresh look at the park, analysing its cultural narrative by looking beyond consumerism and corporate marketing to how Disney helped America cope during the Cold War and beyond.


Marc Notes: Includes bibliographical references and index.; The Happiest Place On Earth opened in 1955 during a trying time in American life--the Cold War. This book takes a fresh look at the park, analyzing its cultural narrative by looking beyond consumerism and corporate marketing to how Disney helped America cope during the Cold War and beyond--; Provided by publisher. Brief Description: "The "Happiest Place On Earth" opened in 1955 during a trying time in American life--the Cold War. This book takes a fresh look at the park, analyzing its cultural narrative by looking beyond consumerism and corporate marketing to how Disney helped America cope during the Cold War and beyond"--

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 2, 2015
ISBN13 9780786498369
Publishers McFarland & Co Inc
Pages 232
Dimensions 152 × 229 × 12 mm   ·   317 g

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