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Consumer Psychology in a Social Media World 1st edition
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Consumer Psychology in a Social Media World
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.
306 pages, 34 black & white illustrations, 13 black & white tables, 1 black & white halftones, 33 bl
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 7, 2015 |
| ISBN13 | 9780765646934 |
| Publishers | Taylor & Francis Ltd |
| Pages | 278 |
| Dimensions | 152 × 229 × 23 mm · 566 g |
| Language | English |
| Editor | Dimofte, Claudiu V. (San Diego State University, USA) |
| Editor | Haugtvedt, Curtis P. (Ohio State University, USA) |
| Editor | Yalch, Richard F. (University of Washington, USA) |
