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The Psychology of the Asian Consumer 1st edition
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The Psychology of the Asian Consumer
The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of today’s global economy and its focus on the Pacific Rim.
176 pages, 17 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 27, 2014 |
| ISBN13 | 9780765644558 |
| Publishers | Taylor & Francis Ltd |
| Pages | 174 |
| Dimensions | 152 × 229 × 15 mm · 385 g |
| Language | English |
| Editor | Lee, Leonard |
| Editor | Schmitt, Bernd (Columbia Business School, USA) |
