Advertising Account Planning: Planning and Managing an IMC Campaign - Larry Kelley - Books - Taylor & Francis Ltd - 9780765640369 - September 15, 2014
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Larry Kelley
Advertising Account Planning: Planning and Managing an IMC Campaign 3rd edition

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

262 pages, 15 black & white tables, 72 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 15, 2014
ISBN13 9780765640369
Publishers Taylor & Francis Ltd
Pages 262
Dimensions 228 × 154 × 19 mm   ·   394 g
Language English  

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