Marketplace Lifestyles in an Age of Social Media: Theory and Methods - Lynn R Kahle - Books - Taylor & Francis Ltd - 9780765625618 - August 15, 2012
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Lynn R Kahle
Marketplace Lifestyles in an Age of Social Media: Theory and Methods 1st edition

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This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

320 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 15, 2012
ISBN13 9780765625618
Publishers Taylor & Francis Ltd
Pages 309
Dimensions 230 × 154 × 26 mm   ·   462 g
Language English  

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