Visual Identity: Promoting and Protecting the Public Face of an Organization - Susan Westcott Alessandri - Books - Taylor & Francis Ltd - 9780765622662 - October 15, 2009
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Susan Westcott Alessandri
Visual Identity: Promoting and Protecting the Public Face of an Organization 1st edition

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A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.

176 pages, tables, figures, bibliographic references, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 15, 2009
ISBN13 9780765622662
Publishers Taylor & Francis Ltd
Pages 178
Dimensions 152 × 229 × 15 mm   ·   408 g
Language English  

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