Consumer Behavior in Action: Real-life Applications for Marketing Managers - Geoffrey Paul Lantos - Books - Taylor & Francis Ltd - 9780765620903 - October 15, 2010
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Geoffrey Paul Lantos
Consumer Behavior in Action: Real-life Applications for Marketing Managers 1st edition

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Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises.

629 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 15, 2010
ISBN13 9780765620903
Publishers Taylor & Francis Ltd
Pages 648
Dimensions 200 × 280 × 3 mm   ·   1.59 kg
Language English  

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