Go Figure! New Directions in Advertising Rhetoric - Edward F. McQuarrie - Books - Taylor & Francis Ltd - 9780765618016 - December 15, 2007
In case cover and title do not match, the title is correct

Edward F. McQuarrie
Go Figure! New Directions in Advertising Rhetoric 1st edition

Price
$ 280.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 7 - 17

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.

336 pages, tables, figures, bibliographic references, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 15, 2007
ISBN13 9780765618016
Publishers Taylor & Francis Ltd
Pages 336
Dimensions 152 × 229 × 24 mm   ·   612 g
Language English  
Contributor Barbara J. Phillips
Contributor Edward F. McQuarrie

More by Edward F. McQuarrie

Show all

Mere med samme udgiver

See all of Edward F. McQuarrie ( e.g. Hardcover Book , Paperback Book and Book )