Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues - Rao, P.M. (Long Island University - Post Campus, USA) - Books - Taylor & Francis Ltd - 9780765617989 - February 8, 2013
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Rao, P.M. (Long Island University - Post Campus, USA)
Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues 1st edition

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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

280 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 8, 2013
ISBN13 9780765617989
Publishers Taylor & Francis Ltd
Pages 248
Dimensions 174 × 246 × 20 mm   ·   226 g
Language English  

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