Advertising, Society, and Consumer Culture - Roxanne Hovland - Books - Taylor & Francis Ltd - 9780765615473 - March 1, 2010
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Advertising, Society, and Consumer Culture 1st edition

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Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.


224 pages, tables, figures, references, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2010
ISBN13 9780765615473
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 154 × 231 × 34 mm   ·   322 g
Language English  

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