Electronic Customer Relationship Management - Jerry Fjermestad - Books - Taylor & Francis Ltd - 9780765613271 - January 31, 2006
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Jerry Fjermestad
Electronic Customer Relationship Management 1st edition

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A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

224 pages, tables, figures, references, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 31, 2006
ISBN13 9780765613271
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 150 × 220 × 20 mm   ·   589 g
Language English  

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