Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity - Shelby D. Hunt - Books - Taylor & Francis Ltd - 9780765609311 - March 31, 2003
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Shelby D. Hunt
Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity: For Reason, Realism, Truth and Objectivity

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This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.

328 pages, tables, figures, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 31, 2003
ISBN13 9780765609311
Publishers Taylor & Francis Ltd
Pages 360
Dimensions 152 × 229 × 28 mm   ·   453 g
Language English  

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