Creativity and Perception in Management - Published in Association with The Open University - Jane Henry - Books - SAGE Publications Inc - 9780761968252 - September 11, 2001
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Jane Henry
Creativity and Perception in Management - Published in Association with The Open University

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This textbook reveals the importance of creativity and innovation in today's organizations. It provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. The text introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their implications for creativity, problem solving, communication, decision making and role preference. Students using this textbook will understand the impact of cultural values and certain historical habits of thought on management and organization, and identify the main ways in which management can enable organizations to be more sustainable and responsible. The text includes student activities, illustrative cartoons, boxed examples and recommended readings. This book is a key course text of The Open University Business School MBA course Creativity, Innovation and Change.

216 pages, colour and b&w illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 11, 2001
ISBN13 9780761968252
Publishers SAGE Publications Inc
Pages 216
Dimensions 189 × 245 × 14 mm   ·   526 g

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