Tell your friends about this item:
Electronic Marketing and the Consumer Robert A. Peterson
Electronic Marketing and the Consumer
Robert A. Peterson
This book includes a wide range of electronic marketing techniques, with real-world cases and practical insights from the experiences of consumer marketers such as Dell Computer and advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
193 pages, figs.tabs.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 26, 1997 |
| ISBN13 | 9780761910695 |
| Publishers | SAGE Publications Inc |
| Pages | 208 |
| Dimensions | 152 × 228 × 19 mm · 450 g |
| Editor | Peterson, Robert A. |
More by Robert A. Peterson
Show all![Cover for Robert A. Peterson · Modern American Capitalism: Understanding Public Attitudes and Perceptions (Hardcover Book) [1st edition] (1990)](https://imusic.b-cdn.net/images/item/original/254/9780899306254.jpg?robert-a-peterson-1990-modern-american-capitalism-understanding-public-attitudes-and-perceptions-hardcover-book&class=scaled&v=1409852891)
Mere med samme udgiver
![Cover for Eric P. Jensen · Tools for Engagement: Managing Emotional States for Learner Success (Paperback Book) [2 Revised edition] (2026)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Eleanor Drago-Severson · Leading Adult Learning: Building Capacity in Individuals, Teams, and Systems (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/362/9781071970362.jpg?eleanor-drago-severson-2026-leading-adult-learning-building-capacity-in-individuals-teams-and-systems-paperback-book&class=scaled&v=1781540149)
![Cover for Howard T. Tokunaga · Fundamental Statistics for the Social and Behavioral Sciences (Paperback Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/448/9781071861448.jpg?howard-t-tokunaga-2026-fundamental-statistics-for-the-social-and-behavioral-sciences-paperback-book&class=scaled&v=1771871869)
![Cover for Douglas Fisher · The Engagement by Design Playbook: Creating Learning Environments Where Students Thrive - Corwin Literacy (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/725/9798348859725.jpg?douglas-fisher-2026-the-engagement-by-design-playbook-creating-learning-environments-where-students-thrive-corwin-literacy-spiral-book&class=scaled&v=1780916445)
![Cover for Diane Staehr Fenner · Advocating for Multilingual Learners: A Guide for Educators (Paperback Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/797/9781071974797.jpg?diane-staehr-fenner-2026-advocating-for-multilingual-learners-a-guide-for-educators-paperback-book&class=scaled&v=1776085335)
![Cover for Dominique Smith · Belonging in School: Creating a Place Where Kids Want to Learn and Teachers Want to Stay — An Illustrated Playbook (Spiral Book) [2 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/398/9798348862398.jpg?dominique-smith-2026-belonging-in-school-creating-a-place-where-kids-want-to-learn-and-teachers-want-to-stay-an-illustrated-playbook-spiral-book&class=scaled&v=1778874395)
![Cover for H. Russell Bernard · Social Research Methods: Qualitative and Quantitative Approaches (Paperback Book) [3 Revised edition] (2026)](https://imusic.b-cdn.net/images/item/original/545/9781544396545.jpg?h-russell-bernard-2026-social-research-methods-qualitative-and-quantitative-approaches-paperback-book&class=scaled&v=1773706531)
See all of Robert A. Peterson ( e.g. Paperback Book , Hardcover Book and Book )