Customer Relationship Management: A Global Perspective - Gerhard Raab - Books - Taylor & Francis Ltd - 9780754671565 - April 28, 2008
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Gerhard Raab
Customer Relationship Management: A Global Perspective New edition

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Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.

180 pages, includes 55 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 28, 2008
ISBN13 9780754671565
Publishers Taylor & Francis Ltd
Pages 216
Dimensions 165 × 240 × 18 mm   ·   532 g
Language English  

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