Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction - Nickianne Moody - Books - Taylor & Francis Ltd - 9780754657316 - November 28, 2007
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Nickianne Moody
Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction 1st edition

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How do books attract their readers? This collection takes a look at book covers and their role in promoting sales and shaping readers' responses. It examines the marketing of popular fiction across the twentieth century and beyond.

216 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 28, 2007
ISBN13 9780754657316
Publishers Taylor & Francis Ltd
Pages 216
Dimensions 236 × 164 × 20 mm   ·   544 g
Language English  
Editor Matthews, Nicole

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