Information Marketing - Jennifer Rowley - Books - Taylor & Francis Ltd - 9780754644132 - June 28, 2006
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Jennifer Rowley
Information Marketing 2nd edition

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Explores the impact of globalisation, digitisation, connectivity and customisation in the information marketplace. This work includes themes such as: delivering the promise, e-service, self-service, customer relationships and value, partnerships and consortia through the value chain, product and service portfolios, and online user data collection.

200 pages, 78 b&w illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 28, 2006
ISBN13 9780754644132
Publishers Taylor & Francis Ltd
Pages 244
Dimensions 164 × 236 × 19 mm   ·   520 g
Language English  

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