Consumer Behaviour in Sport and Events - Funk, Daniel (Temple University, USA) - Books - Taylor & Francis Ltd - 9780750686662 - September 16, 2008
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Funk, Daniel (Temple University, USA)
Consumer Behaviour in Sport and Events 1st edition

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Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries.

272 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 16, 2008
ISBN13 9780750686662
Publishers Taylor & Francis Ltd
Pages 272
Dimensions 379 × 174 × 13 mm   ·   406 g
Language English  

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