Total Relationship Marketing - Gummesson, Evert (Stockholm University School of Business, Sweden.) - Books - Taylor & Francis Ltd - 9780750686334 - May 29, 2008
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Gummesson, Evert (Stockholm University School of Business, Sweden.)
Total Relationship Marketing 3rd edition

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A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

392 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 29, 2008
ISBN13 9780750686334
Publishers Taylor & Francis Ltd
Pages 396
Dimensions 195 × 244 × 21 mm   ·   768 g
Language English  

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