Museum Marketing - Ruth Rentschler - Books - Taylor & Francis Ltd - 9780750680653 - July 3, 2007
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Ruth Rentschler
Museum Marketing 1st edition

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Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.

296 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 3, 2007
ISBN13 9780750680653
Publishers Taylor & Francis Ltd
Pages 296
Dimensions 154 × 234 × 16 mm   ·   460 g
Language English  

Mere med samme udgiver

See all of Ruth Rentschler ( e.g. Paperback Book and Hardcover Book )