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Corporate Reputations, Branding and People Management Susan Hetrick 1st edition
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Corporate Reputations, Branding and People Management
Susan Hetrick
Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from branding, marketing, communications, and public relations. This book examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.
400 pages, Illustrated
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 20, 2006 |
| ISBN13 | 9780750669504 |
| Publishers | Taylor & Francis Ltd |
| Pages | 400 |
| Dimensions | 236 × 160 × 30 mm · 596 g |
| Language | English |
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