Connected Marketing - Justin Kirby - Books - Taylor & Francis Ltd - 9780750666343 - November 9, 2005
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Justin Kirby
Connected Marketing 1st edition

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Talks about the state of the art in viral, buzz and word-of-mouth marketing. This work shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketing: word of mouth.

216 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 9, 2005
ISBN13 9780750666343
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 155 × 234 × 18 mm   ·   456 g
Language English  
Editor Kirby, Justin
Editor Marsden, Paul

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