Heritage Marketing - Shashi Misiura - Books - Taylor & Francis Ltd - 9780750663182 - November 8, 2005
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Shashi Misiura
Heritage Marketing 1st edition

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Addresses the principles of marketing as applied to the heritage sector. This book looks at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. It includes examples and cases from around the world. It is intended for students and professionals.

256 pages, Illustrated

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 8, 2005
ISBN13 9780750663182
Publishers Taylor & Francis Ltd
Pages 296
Dimensions 188 × 246 × 17 mm   ·   574 g
Language English  

Mere med samme udgiver

See all of Shashi Misiura ( e.g. Paperback Book )