Internal Marketing - Pervaiz K. Ahmed - Books - Taylor & Francis Ltd - 9780750648387 - March 14, 2002
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Pervaiz K. Ahmed
Internal Marketing 1st edition

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Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations.

299 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 14, 2002
ISBN13 9780750648387
Publishers Taylor & Francis Ltd
Pages 320
Dimensions 158 × 234 × 18 mm   ·   466 g
Language English  

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