Cause Related Marketing - Sue Adkins - Books - Taylor & Francis Ltd - 9780750644815 - September 22, 1999
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Sue Adkins
Cause Related Marketing 1st edition

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Cause related marketing is one of the most exciting areas in marketing. This book positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment, and explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.

328 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 22, 1999
ISBN13 9780750644815
Publishers Taylor & Francis Ltd
Pages 328
Dimensions 160 × 233 × 19 mm   ·   500 g
Language English  

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