Financial Aspects of Marketing - Keith Ward - Books - Taylor & Francis Ltd - 9780750616027 - March 27, 1989
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Keith Ward
Financial Aspects of Marketing 1st edition

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Helps students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The emphasis on marketing issues and the use of financial information as an aid to decision-making provides students with the ability to be "financially literate".

448 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 27, 1989
ISBN13 9780750616027
Publishers Taylor & Francis Ltd
Pages 446
Dimensions 159 × 240 × 32 mm   ·   804 g
Language English  

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