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The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing Alison Williams
The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-to-Face Direct Marketing
Alison Williams
Practice face to face personal contact direct marketing with this comprehensive guide, covering selling promotions, exhibitions and road shows, merchandizing, auditing, sampling and demonstration and mystery shopping.
272 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 30, 2009 |
| ISBN13 | 9780749456269 |
| Publishers | Kogan Page Ltd |
| Pages | 272 |
| Dimensions | 149 × 228 × 17 mm · 435 g |
| Language | English |
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