Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society - Arthur Asa Berger - Books - Rowman & Littlefield - 9780742554436 - March 15, 2007
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Arthur Asa Berger
Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society Revised edition

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A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. It features examples and discussions on critical analysis methods.

244 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 15, 2007
ISBN13 9780742554436
Publishers Rowman & Littlefield
Pages 244
Dimensions 160 × 237 × 20 mm   ·   517 g
Language English  

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