Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society - Arthur Asa Berger - Books - Rowman & Littlefield - 9780742527249 - August 25, 2003
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Arthur Asa Berger
Ads, Fads and Consumer Culture: Advertising's Impact on American Character and Society 2nd edition

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This edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. A new chapter raises questions about prescription drug advertising and advertising to children.

216 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 25, 2003
ISBN13 9780742527249
Publishers Rowman & Littlefield
Pages 216
Dimensions 150 × 227 × 12 mm   ·   281 g

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